The MIP TV festival took place earlier this month in Cannes, France. For those of you who haven’t heard of MIP, they call themselves the most established tv and digital content market in the world. It’s clear that business relationships and projects have been forged at MIP, and with their new MIP digital formats that focuses solely on content developed to online audiences, they are anticipating shaping the future of entertainment. All sounds pretty impressive, doesn’t it? But what actually went on at this event, and what were the highlights?
First up, with 11,000 participants from over 100 countries, 1,600 companies exhibiting and keynote speakers including Jeremy Darroch (Group Chief Executive and Executive Director, SKY), Eric Ellenbogen (Co-Head International TV and DreamWorks Classics, DreamWorks) and Malik Ducard (Global Head of Family and Learning, YouTube), the scene for a great conference was already set.
We’re all aware that the demand for 4k is fast growing, and at this year’s festival. MIPTV partnered up with Sony to shine a spotlight on this emerging trend. Participants were able to attend keynotes or a dedicated press conference and network with leading players in this field. Presentations included “4K: High-end production for TV”, “The factual producers, ready for 4K broadcasting”, and a glimpse at our own future with “Japan’s Broadcasters line up for 4K”. As 4k prepares to go mainstream, there could not have been a better time to cover this area.
With Nordic dramas such as The Killing, Borgen or The Bridge taking over UK Saturday night TV, the inaugural Focus on the Nordics was a particularly special event. Bringing together 20 of the regions’ key players, from Broadcasters to Creatives, Distributors and beyond, it offered an exceptional chance to meet up with faces from the four Nordic countries for questions, insights and information on how the four Nordic countries, Denmark, Sweden, Norway and Finland, have transformed themselves into a content powerhouse. If you’re interested in more information on Focus on the Nordics, check out their website.
What did you think of MIPTV this year? Did you go? We’d love to hear your highlights.